Soul Outlet

The Strong retail brand developed for the Soul Outlet Chain of companies portrays a unique individual form of identity, branding the chain of female orientated shoe stores. The clever design solution melds the wall and ceiling areas by way of a curved tapering tunnel effect culminating in a central visual focal point at the rear of the store. The simple material selection enhances the geometric form of the internal space by way of the use of stainless steel woven wire mesh, velvet fabric and white lacquer floor.

AWARDS:  Design Media Awards CBD ************ Most Outstanding Retail Fitout (Out-right winner) ****** 2000View Awards  *************************************** WA ASOFIA Awards  **************************** Specialty Store Up To 150m2  - Category Winner**  2001: View Awards *************************************** Design Institute Australia ********************************** Overall Merit Award **********************************  Award of Merit  *** 2002: View Awards

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